Working
in the international market does not necessarily
involve a change in your entire business plan. It does
not mean that you have to open an office in Asia,
absorb the cost of international travel or lose your
primary line of business. Getting involved means that
you will need to devote a portion of your time each
week to look for opportunities around you.
Geographic location will always play an important role
in a insurance producer's access to the international
market. However, it is not the only factor in success.
Geographic location simply means some markets may not
be available to you. The key to success is defining
what markets are available to you and how to focus on
them. This
section outlines four areas describing opportunities
in the international market.
DOMESTIC

Your current book of business - Many of your
clients may be traveling overseas for business or
pleasure, or have friends or relatives visiting from
overseas.
Referrals from domestic health insurance providers -
Many domestic health insurance companies will not
cover US citizens traveling or living overseas or
non-US citizens who need medical insurance coverage.
Chamber of Commerce - In many metropolitan areas,
foreign countries have set up their own chambers of
commerce. For example, the Brazilian Chamber of
Commerce maintains an office in Miami Florida. These
organization may need coverage for some of their own
employees.
Travel Agencies - An increasing amount of
travelers are demanding more protection than offered
by standard trip cancellation policies.
INTERNATIONAL

Foreign-based brokers and producers - This will
depend a great deal on your location. Many brokers and
producers have been successful sub-contracting
producers in foreign countries to market IMG products.
If you know a fellow producer with ties to a foreign
country or are in an area with producers operating
overseas, this may be a great chance to combine your
marketing efforts.
Joint ventures - Joint ventures occur through
introductions. Example: You know an insurance
executive at ABC Insurance, Inc. located in Spain. You
introduce the executive to IMG. IMG partners with the
insurance company to market our products in Spain.
Joint ventures are long--term projects. A good
personal and/or business relationship is the key to
successful joint venture.
NON-PROFIT ORGANIZATIONS

Missionaries - Thousands of missionaries travel
and live abroad. These missionaries are US citizens
going to foreign locations for a variety of reasons.
Many of the mission-sending organizations are
headquartered in middle-American states. The groups
range in size and need a variety of medical insurance
and evacuation services for their missionaries.
Students/Universities - The number of students
studying abroad or coming to the US to study increases
each year. Many of these students will require
short-term and major medical plans while attending
their respective schools.
Embassy/Consulates - Once again, this will depend
heavily on your geographic location. Embassies and
Consulates are typically located in major coastal
cities. Most of them require group medical plans for
their non-US employees and dignitaries traveling
around the world. IMG provides group plans for their
specific needs.
Expatriate Groups - Expatriates are individuals
who have permanently left their country of
citizenship. Hundreds of thousands of US expatriates
now live all over the world. Many of them belong to
"Expatriate Associations" and they all require private
medical insurance plans.
CORPORATIONS

Corporations - Many corporation have foreign
operations. Unless a corporation is very large, the
foreign workers may be without adequate
medical insurance coverage. Often, inferior benefits
are provided to foreign-based employees compared to
those available to their local counterparts.
Additionally, the employer might want to provide
coverage for resident non-US citizens or third-country
nationals working in the foreign-based office.
This
market is growing rapidly. Employers are starting to
"carve out" overseas exposure by providing separate
plans for overseas employees. If you currently work
with any businesses that have overseas operations,
check the medical coverage for foreign-based
employees. This is an excellent opportunity to show
your client you have all exposures covered.